Pole Star Advisory is a Strategic Research Agency founded by Aalto University scholars and merited leaders specialized in applied management research, and consulting. Through an extensive network of partners, we can provide tailored solutions for each project, and ensure that our services can scale according to the customer’s needs.

Meet the Advisors

  • Juho-Petteri Huhtala

    CEO, FOUNDER

    Dr. Juho-Petteri Huhtala specializes in research related to business and strategy design, customer experience management, product and service development, and the application of artificial intelligence at the customer interface.

    Over the years, Juho-Petteri Huhtala has been actively involved in implementing numerous strategic research and survey projects, including those related to board work, the operations of large companies (including listed companies in our country), and issues of sustainability.

  • Elina Koivisto

    STRATEGY DIRECTOR, PARTNER

    Dr. Elina Koivisto has a background in C-level positions in technology scaleups, management consulting, and academia. She specializes in branding, customer and employee experience management, and change management.

    As the Chief Marketing Officer of fast-growing technology companies, she has gained both strategic and operational expertise in working with international marketing and communications. To this end, Elina can help the clients in interpreting the results to create powerful PR activities, and sourcing the best local partners.