From Insight to Strategy

Pole Star is a Strategic Insight Agency. Together with our clients, we create research-backed insights, and impactful analysis that enable strategic action.

Pole Star Advisory is a Strategic Insight Agency, founded by a group of Aalto University scholars and merited industry leaders. We utilize cutting-edge research and collaborate closely with our clients to generate novel insights to enable actionable strategies and impactful communications.

Our work

  • Epassi

    Epassi is the employee benefits app, that supports the wellbeing of employees across Europe. For Epassi, we created a concept for a yearly study that explores employee wellbeing related topics. The insights have been used to support product development and sales, while they were also leveraged in PR and marketing.

  • Museokortti

    Museokortti is a joint admission ticket for Finnish museums, established by the Finnish Museums Association. For Museokortti, we supported in creating the price model by conducting comprehensive research related to product price elasticity and willingness to pay.

  • NewJob Finland

    NewJob Finland is a company operating in the construction, cleaning, and real estate services sector in Finland. With NewJob Finland, we conducted feasibility and desirability research related to an innovative platform concept.